The smart way to approach mobile game influencers
GamesBeat recently held two “road show” events on mobile gaming influencers in New York and Seattle (see part one here). At each event, we discussed...
How mobile studios can use game influencers to overcome overcrowded app stores
GamesBeat recently held two “road show” events on mobile gaming influencers in New York and Seattle. At each event, we discussed the rise of influencers and...
Why mobile game developers should take influencer marketing seriously
The mobile game market is saturated, and user acquisition costs are out of reach for many small developers. But a new avenue of marketing...
The sleeker, sexier GamesBeat roadshow for mobile game devs in New York and Seattle
GamesBeat has recently announced two “roadshow” events on mobile gaming influencers in New York and Seattle in June. And we’re pleased to say today...
How YouTube Gaming wants to drive 360-degree VR game videos
In a fairly short time, YouTube has become a destination for gaming videos on the Web. Hundreds of millions of gamers watch 144 billion minutes...
Chartboost acquires Roostr to connect mobile games with YouTube influencers
Chartboost has created a marketplace for mobile-game developers to find players and make money. And now it wants to extend that with the acquisition...