The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes Posted byby Dean Takahashi October 16, 2020 13 min Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to... Continue Reading 13 min
Consumer Acquisition: Apple’s IDFA change will disrupt mobile game ads and prompt layoffs (updated) Posted byby Dean Takahashi September 3, 2020 8 min Apple is about to disrupt mobile game and app advertising in the name of privacy, a move that could lead to substantial layoffs in... Continue Reading 8 min