Fyber: In-app mobile advertising poised for growth
Fyber, a big ad monetization company, said a survey it commissioned shows that 77 percent of brands report that they have asked their media...
How Pixonic spends big on marketing without blowing the budget
At Pixonic, we went from thousand-dollar ads to million-dollar monthly marketing budgets. This article will lay out some of the concepts and solutions we...
Tenjin raises $2.5 million to figure out the ROI for mobile marketing campaigns
Mobile marketing tech startup Tenjin has raised $2.5 million from China’s NetEase Capital. The San Francisco company combines analytics, attribution, and ad network data aggregation...
Mobile video advertising up 5X in a single year in Opera Mediaworks ‘state of the ad’ report
Video is now responsible for 55 percent of revenue for publishers, Opera said today.