RockYou expands into influencer marketing with Fanbread acquisition
RockYou has grown into one of the top video ad networks in the world by monetizing mobile and social games with advertisements. It’s now...
Mobile-social gaming firm RockYou lays off 65 people
Mobile social game RockYou is laying off 65 people, or 18 percent of its staff, over the next three months, GamesBeat confirmed today. The...
PowerCore founder: ‘Toys-to-life’ isn’t dead yet
Disney pulled the plug on its toys-to-life product Disney Infinity last month. That knocked the wind out of the toys-to-life market, where toys are...
Social game publisher RockYou confirms layoffs of 10% of U.S. staff
RockYou has been in the habit of acquiring social, web, and mobile games from publishers who would otherwise shut them down. But today, the company...
Mobilepocalypse: Why mobile-user acquisition costs could double in the next 12 months
Worlds are colliding. On the one side, mobile-first publishers in the casual games, social, and entertainment spaces continue to compete for engaged, profitable users....
RockYou acquires MavenHut’s solitaire games as it bets on social casino games
RockYou is moving into markets that other publishers are abandoning.
Supersonic launches super-simple rewarded video ad placement tech, gets 25% first-day adoption
If you’re a mobile game publisher, rewarded video is an extremely important revenue stream. It’s also challenging to integrate into your game mechanics. To...
RockYou acquires PlayHaven as it moves deeper into mobile ad networks
The move allows the social gaming company to expand its business in mobile devices.
RockYou and Samsung heading to GamesBeat Summit next week
RockYou CEO Lisa Marino and Mihai Pohontu, VP, Emerging Platforms at Samsung, will be speakers at the exclusive, invitation-only GamesBeat Summit next week in Sausalito.
RockYou raises $23M in funding based on its business of running older games
RockYou acquires aging social games and operates them at a profit.