China’s Mobvista buys mobile user acquisition company NativeX for $25M
China’s Mobvista has agreed to acquire mobile ad monetization firm NativeX for $25 million in cash. The deal signals further consolidation in the mobile...
Ad blocking in Apple’s iOS 9 highlights rift over ads with app publishers
Apple has warned developers that, in the name of privacy and user preference, it is adding ad-blocking capability in its upcoming release of iOS...
NativeX names new CEO and launches multi-offer mobile video ads (exclusive)
Rob Weber is back for another tour of duty. And NativeX's Triad video ads offers mobile gamers a choice.
Kixeye CEO: We only use data science half of the time
Apparently, it's OK to follow your whimsy sometimes when designing games.
GamesBeat 2014’s latest speakers include a free-to-play pioneer, an ad man, and a gambler
Kixeye's Will Harbin, NativeX's Rob Weber, and Playstudios' Monty Kerr are our newest speakers.
Native advertising in games works — if you get the design right (video)
"Native advertising" is all the rage -- and with good reason, because it delivers results that advertisers like.
The DeanBeat: Mobile monetization is the ‘biggest Achilles’ heel’ issue in the game industry
Mobile monetization is separating the industry into the haves and have-nots.
W3i rebrands as NativeX and launches native advertising
Company also adds industry pioneer Trip Hawkins as a senior advisor.
W3i triples growth for its mobile monetization business (exclusive)
Mobile monetization firm W3i has tripled its revenues in the past year and nearly doubled its employees.
Rising costs of marketing iPhone games scares developers
It's hard enough for most makers of iPhone games to find an audience. The costs of doing so are now terrifying developers (and making some nearly pull their hair out).