The past, present, and future of mobile ad formats
Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on...
Why rewarded video is overtaking IAP for mobile developers
How do you become one of the big winners in the booming games industry? The first day of the all-digital GamesBeat Summit, Driving Game...
How ad-supported game monetization can be a win-win-win for publishers and gamers
This article is part of a Gaming Insights series paid for by Facebook. It’s no secret: Around the globe, mobile gaming is established as...
Facebook’s rewarded video and playable ads are taking off for game publishers
Facebook said that game publishers and developers are increasingly monetizing their mobile games with Facebook Audience Network. In 2018, the total number of active...
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases
After years of uncertain experimentation, free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs) rather than...
Appodeal: Rewarded video monetization soars in U.S. mobile apps
Video ads that reward app users or gamers for viewing increased significantly as a form of monetization for mobile apps in the U.S., according...
Appodeal predicts a bright future for video ads and interstitials in 2018
Appodeal found in a report that rich interstitial ads (which display an ad for a few seconds before disappearing) and rewarded video ads are...
Tapjoy: App users who engage with rewarded ads are 4.5X more likely to spend
App users who engage with rewarded ads are 4.5 times more likely to make an in-app purchase, according to a new report by mobile...
Tapjoy says rewarded ads improve mobile app loyalty by 4X
Tapjoy said a new study shows that rewarded advertising helps app developers keep users engaged longer. The study for mobile advertisers and app developers showed rewarded...