GB Summit 2025: New ways to foster authentic community engagement
A thriving player community is central to game discovery and meaningful engagement. This was the powerful theme behind Scopely’s lively conversations at GamesBeat Summit...
How cross-play gaming on Facebook is increasing retention, engagement, and more
Lotum has been building native mobile games on Facebook Gaming platforms since 2012, including its launch of 4 Pics 1 Word. Later on, they...
Playtika CEO Robert Antokol interview — Why player retention matters now
Robert Antokol, CEO of Playtika, believes we’re in the middle of the revolution. But when he describes what it is, it can sound like...
Influence Mobile acquires Blind Ferret to slide into game marketing
Rewarded engagement firm Influence Mobile has acquired Blind Ferret, an ad agency that works with mobile app and game developers. The amount of the...
The democratization of esports: How any size developer can reap the benefits (VB Live)
Presented by Xsolla Right now, esports has a 495 million-strong global audience. In this VB Live event, you’ll learn how to leverage the opportunity...
The end of mobile gaming as we know it
As they face market saturation and rising marketing costs, mobile gaming marketers are finding it increasingly difficult to report healthy return on investment (ROI)....
AppsFlyer says retaining users is still a challenge for app marketers
Retaining app users over time continues to be a major challenge for app marketers, according to a new report from mobile app measurement and...
AppsFlyer ranks mobile ad networks by retention and downloads
Game and app developers need to know where to spend their precious user acquisition dollars. So they should be happy to hear that mobile...
Are your traditional retention metrics useless?
At Kabam, we believe that the commonly used retention benchmarks today are holding the mobile gaming industry back. Traditional retention metrics simply do not...
90% of your mobile users suck (here’s how to fix that)
The solution is two-pronged: an engagement marketing strategy and a systematic retention plan that starts the moment a user installs your app.