Red Bull brings 5th Valorant Home Ground tournament to New York
Red Bull announced today that it is holding Home Ground, its Valorant Off//Season esports tournament, in New York for its 5th anniversary. It will...
Anne Munition interview — Why diversity matters in gaming and streaming
Anne Munition was born for this era. She has been streaming on Twitch since early on, for about six-and-a-half years. In that time, she has...
Red Bull creates an energy drink can after Ninja
Tyler “Ninja” Blevins has become gaming’s top influencer and streamer, and now he can claim his own Red Bull can. The new 8.4 fl...
Cloud9 reups Red Bull sponsorship for all its esports teams
Esports organization Cloud9 has teamed up with Red Bull again as the official sponsor for all its squads, and it will roll out a...
The 3 types of esports investor: sports teams, celebrities, and moguls
Over the last decade, esports have moved from being a niche gaming subculture to a phenomenon, with a global revenue that could break $1...
Red Bull’s Conquest brings Street Fighter V, Tekken 7, and Guilty Gear for a new tournament
Red Bull has unveiled Red Bull Conquest, a new U.S. fighting game tournament circuit that will travel across the country in the coming months....
Brands see esports as a risk — they shouldn’t
Why aren’t more brands using esports as a marketing platform? It reaches an attractive attractive millennial demographic. From the classical marketing viewpoint, the customer...
Esports advertisers need to be fans first, marketers second
Just because New England Patriots star quarterback Tom Brady is good at football doesn’t mean he’s good at Madden. And just because you’re good...
Marketers, don’t miss out on the ‘perfect storm’ of esports
The $700 million global competitive gaming industry is one of the largest yet most underutilized marketing channels in the digital marketing space. In an...
Tempo Storm’s latest esports sponsor is Red Bull
Esports team Tempo Storm announced today that it’s partnered with Red Bull. Its other sponsors include companies such as the technology company Nvidia, along...