Zynga pulls out the 2022 app monetization strategy crystal ball
Scott Koenigsberg, chief product officer at Zynga, joined Rina Hahm, head of NA-West at Meta Audience Network, onstage at this year’s GamesBeat & Facebook...
How game publishers like Kabam and Zynga use mobile ads to get on app store leaderboards
Getting to the top of the app store charts is critical for maximizing monetization. But how do top publishers like Kabam, Zynga, and Supercell get there ... and stay there?
Flurry launches market to match mobile advertisers with content in real-time
New Flurry Marketplace will make it easier to place mobile ads that target the right audiences.