Web3 companies form Universal Privacy Alliance for digital rights advocacy
A group of Web3 companies has formed the Universal Privacy Alliance to advocate for digital rights. The consortium of digital privacy-focused entities has joined...
Swaarm launches advanced privacy suite for user acquisition
If you’ve watched mobile gaming in the past couple of years, you’ll have noticed that privacy and targeted advertising don’t go well together. But...
Tenjin: Apple’s 2021 privacy cut revenues for 40% of mobile advertisers
Mobile measurement firm Tenjin, which works for numerous indie and mid-size mobile game publishers, said its survey showed that 39% of mobile advertisers, or...
Evolving game marketing in a privacy-centric world
This article is part of a Gaming Insights series paid for by Facebook Gaming. There’s a massive opportunity out there for mobile game developers:...
Lit Protocol raises $2.2M to use NFTs for decentralized access passes
Lit Protocol has raised $2.2 million to build out its decentralized network that enables nonfungible tokens (NFTs) to act as access keys to exclusive...
Marketing mobile games is dead. ‘Probabilistically’
By any measure of value, audience size, or growth, mobile is the dominant form of gaming media. Already immensely popular due to its accessibility...
Kochava acquires DigiCenter for privacy-first data collection
Kochava, a real-time data solutions company for attribution and measurement, has acquired DigiCenter, a provider of identity and cross-device graph data for marketers, publishers,...
The app industry’s reckoning with privacy, control, and consumer empowerment
For the first 12 years of its existence, the app industry, like many nascent markets, pursued growth by focusing primarily on investor-pleasing metrics such...
Facebook is killing Oculus accounts, starting in October
Immediately after Facebook acquired Oculus VR in 2014, some developers expressed concern that the social media giant would fully absorb the pioneering virtual reality company,...
Oculus adds Facebook-powered social features and identity verification
Ever since Facebook acquired Oculus, users expected that the social media giant would begin to integrate its services more deeply and conspicuously into the...