How Pocket Gems’ Episode has seen 700% growth — appealing to Gen Z
Many entertainment platforms have attempted to reach Generation Z (people born in the 1990s to mid-2000s), but few have succeeded. Snapchat and YouTube are...
Launching FTW: Google, EA and Pocket Gems tell you how to quadruple your installs and launch your game right (VB Live)
In the first of our series, “Games Growth and Monetization,” mobile strategy powerhouses from EA, Pocket Gems and Google reveal the surprising strategies that...
Why EA thinks going after whales can sink you (VB Live)
In the first of this VB Live series, leaders in the mobile games industry join Google and VentureBeat to talk high-value user acquisition strategies...
Launching FTW: Acquiring high-value players for your game (VB Live)
Game companies who understand the complexity of UA and monetization consider them alongside the first line of code. From the earliest stages of testing,...
War Dragons launches on Android with new ad from Beavis and Butt-head animator
Your mobile game ad doesn’t always need to rely on a celebrity. War Dragons announced today that it has launched for Android, one year...
Pocket Gems launches Demi Lovato interactive story inside Episode app
Mobile games have gone Hollywood. The latest example is Pocket Gems’ deal with singer and actress Demi Lovato. Today, Pocket Gems is releasing its Demi...
Here be dragons: Four lessons we learned creating our first hardcore mobile game
I’ve spent the last few years thinking about dragons. Specifically, I’ve been thinking about how to make a kick-ass game centered on dragons. Even...
Google Cloud challenges Amazon for the hearts of game startup CTOs
Amazon Web Services isn't the only contender for cloud gaming services, which are making mobile games much better.
The DeanBeat: Has the next generation of mobile games arrived?
Will a new generation of triple-A mobile games knock out Clash of Clans and Candy Crush Saga?
War Dragons joins crowd targeting hardcore gamers, not Candy Crush casuals
Pocket Games spent two years making a game that allows synchronous gameplay on mobile.