Playmation bands together with toys-to-life games to suck more money out of you
Playmation takes the toys-to-life idea in an unexpected, but potentially lucrative, direction.
Disney’s Playmation is like Disney Infinity without the graphics — and it’s just as pricey
I kept getting a sense of déjà vu when I attended the announcement event for Disney’s and Hasbro’s Playmation, a line of interactive toys aimed at kids and families. It’s sort of related to toys-to-life games like Disney Infinity and Skylanders, where you can buy toys that add more characters and levels to a game.