Gameplay as advertising — does it work?
Presented by AdColony In a recent survey of the world’s top-grossing app developers, playable ads were one of the two ad units that publishers...
4 keys to making a brand game
Whether it’s when McDonald’s first rolled out its Monopoly game in the ‘80s or modern-day digital examples such as Nike+ Fuelband, the world’s top...
Mobile ad tech firm Glispa acquires playable ads startup JustAd
Mobile ad tech firm Glispa has acquired JustAd, a maker of playable ads, for an undisclosed price. Glispa also revealed that it has a...
AdColony: Scheduled events beat user-generated content in mobile-app engagement
Scheduled and dynamic events beat user-generated content when it comes to keeping users engaged, according to mobile-ad firm AdColony‘s Summer 2017 Mobile Publishing Survey. AdColony...
AdColony launches Aurora HD interactive video ads to engage mobile users
AdColony has launched its Aurora HD interactive video ads as the latest part of its mobile advertising platform. Aurora is AdColony’s answer to the...
Mobile advertisers are falling in love with ‘playable ads’
Mobile advertisers are warming up to “playable ads,” or mobile advertisements that allow a player to experience part of a game immediately. That’s one...
AppOnBoard raises $4 million to create engaging demos for mobile apps
AppOnboard has raised $4 million for a technology that enables users to experience an app before choosing to download it from an app store....
JustAd launches Game Zone playable ad platform
JustAd is launching its fully customizable “playable ad” Game Zone platform for mobile game developers and publishers. With such ads, players can tap on...
Chartboost launches playable ads to boost mobile game publisher revenues
Mobile-game marketing firm Chartboost has jumped on the growing enthusiasm for “playable ads” for mobile games by launching the Chartboost Playable Ads business. Tests...
Mnectar teams up with Branch Metrics to make mobile gaming ads better
The new partnership means that players can play a game in an ad and then pick up where they left off after downloading it.