How to keep playable ads from wrecking the player experience
In many ways, mobile games have led the way for innovation in advertising. Gamers are quite conscious of advertising, how it can actually benefit...
Zoomd: Playable ads have become the top way to target mobile gamers
Playable ads have become the top way to target mobile gamers with advertising, according to mobile marketing firm Zoomd Technologies. The Vancouver, Canada-based Zoomd...
The past, present, and future of mobile ad formats
Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on...
4 tactics mobile app makers can steal from game companies
Don’t be jealous of that successful gaming app swimming in installs. Your apps about news, retail, food delivery, transportation, and more can join them....
How playable ads can help acquire users
Playable ads have exploded in popularity over the past few years as a powerful format for game developers to attract and acquire new users....
Mintegral launches playable ad creative platform Playturbo
Mintegral and its in-house creative studio, Mindworks, have launched playable ad platform Playturbo to help attract players to discover mobile apps and games. The...
Facebook will bring AR ads to the News Feed fall 2019
Would you interact with a digital ad featuring polls, games, augmented reality (AR), or some Frankensteinian combination of the three? Facebook seems to think...
Facebook’s rewarded video and playable ads are taking off for game publishers
Facebook said that game publishers and developers are increasingly monetizing their mobile games with Facebook Audience Network. In 2018, the total number of active...
TreSensa releases Creative Builder for mobile devs to create playable ads
TreSensa has launched Creative Builder, a design tool that enables game developers and marketers to easily create and distribute playable ads, or ads that...
Facebook finally launches playable ads, improves game monetization
Playable ads debuted four years ago as a new way to entice gamers to play mobile games. The ads were interactive, allowing people to...