PGA Tour and Quintar expand augmented reality relationship
Golf suffered from reduced viewership during the years of the pandemic. Attendance is now increasing at live events. The PGA Tour hopes to keep...
PGA Tour 2K21 interview: Back on the links
Some see PGA Tour 2K21 as a return of license golf to gaming. But really, it hadn’t disappeared. Since EA stopped its PGA series...
Apple is prioritizing AR — and that’s a good thing
Until recently, it was easy to dismiss augmented reality as at best a luxury add-on to cellphones, at worst a gimmicky marketing stunt. From...
2K Games is publishing The Golf Club 2019 Featuring PGA Tour
The Golf Club developer HB Studios has struck a deal with 2K games and the PGA Tour. For The Golf Club 2019 Featuring PGA...
Social media’s future is live-event AR
Imagine 10,000 people simultaneously engaged with each other, all in the same place at the same time. A mixture of the real and virtual,...
Rory McIlroy replaces Tiger Woods as EA’s PGA Tour franchise athlete
The top golfer in the world is finally the cover athlete for the sport's biggest video game.