At the Electronic Entertainment Expo, Electronic Arts revealed Battlefield 3 Premium, a collection of exclusive content, in-game items, and map packs for its popular military shooter.
Electronic Arts is a complex, multi-faceted company with $4 billion in annual revenues. But the company has simplified its strategy to focus on "brands, platforms, and talent," according to chief executive John Riccitiello.
Electronic Arts’ No. 2 executive Peter Moore said the company plans to release another “big social title” during the current first-fiscal quarter ending June...