How Next Games stopped ad fraud in The Walking Dead: No Man’s Land
You could say that a lot of the users in The Walking Dead: No Man’s Land mobile game were zombies. That’s because they just...
Mobile measurement companies greet Facebook’s retreat with relief
SAN FRANCISCO — Facebook made a big policy reversal August 4 on mobile ad user data sharing after it ran into major opposition from its...
Why accurate ad measurement is critical to the growing mobile ecosystem
Mobile ad platforms still need the equivalent of the cookie on the web for proper ad tracking.