Mountain Dew-branded Halo 4 game makes a weird sort of sense
Developer Ogmento has two games coming out for mobile devices on November 1, but only one of them is "Fueled by Mountain Dew."
Kiip expands beyond games to rewarding fitness “moments”
Kiip has gained a large following of game developers who are connecting its real-world rewards network to mobile-game achievements. When you hit a big...
Snack your way to FarmVille success, as Zynga teams up with Frito-Lay
For better or worse, snacking and gaming seem to be inexorably linked. Now social gaming giant Zynga is building on this relationship, by teaming...
Pepsi and The X Factor embrace gamification with The Pepsi Sound Off
Gamification, or the use of game-like mechanics to make non-game apps more fun, is hitting the big time. Pepsi is announcing today it has...