Overwatch League Archives - Page 2 of 7

Immortals Gaming Club sells its Houston Outlaws Overwatch team to Beasley Media Group

Posted byby Dean Takahashi
November 15, 2019
3 min

Los Angeles-based Immortals Gaming Club said it has sold its Houston Outlaws Overwatch League franchise team to the multi-platform media company Beasley Media Group....

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3 min

Call of Duty League: How Activision reimagined its city-based esports structure

Posted byby Dean Takahashi
October 18, 2019
3 min

Taking lessons from the success of the Overwatch League, Activision has revamped the structure of its esports competition in the newly re-christened Call of...

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3 min

Left to right: Dean Takahashi of GamesBeat, Stuart Saw of Endeavor, and Joe Barnes of Anheuser Busch.

Anheuser-Busch, brand sponsorships, and esports: Jump in, the beer is fine

Posted byby Dean Takahashi
October 12, 2019
13 min

Joe Barnes didn’t have enough data to know if esports and Bud Light were a good mix. Market watches like Nielsen are paying attention...

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13 min

Bud Light isn't messing around when it comes to esports marketing.

Why Anheuser-Busch is pouring beer and money into esports

Posted byby Dean Takahashi
September 5, 2019
13 min

Anheuser-Busch is one of the brands that isn’t shy about embracing esports. It is a non-endemic brand, meaning it isn’t born and bred with...

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13 min

Overwatch League shows esports marketing works

Posted byby GamesBeat
May 14, 2019
3 min

If you’re wondering how massive esports has become, just follow the money. The livestreaming platform Twitch paid $90 million for the rights to the...

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3 min

The ‘e’ in esports also stands for ‘engagement’

Posted byby GamesBeat
March 10, 2019
4 min

Who would have thought we’d live in a world where we’d even fathom video games worthy of consideration as an Olympic sport? Or where...

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4 min

Hyperice has teamed up with the San Francisco Shock Overwatch team.

Hyperice teams up with Overwatch League’s San Francisco Shock on cyberathlete wellness

Posted byby Dean Takahashi
February 12, 2019
2 min

Hyperice has teamed up with the San Francisco Shock Overwatch League team to help cyberathletes with health and wellness initiatives. The deal shows how...

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2 min

Overwatch League esports team New York Excelsior scores T-Mobile as a sponsor

Posted byby Dean Takahashi
February 5, 2019
1 min

The New York Excelsior (NYXL), one of the founding esports franchises of the Overwatch League and the first professional esports team to represent the...

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1 min

How Europe’s Rewired GG fund will invest $57 million in esports

Posted byby Dean Takahashi
December 15, 2018
16 min

A couple of weeks ago, European esports organization Team Vitality has raised €20 million, or $22.7 million, in an investment from entrepreneur Tej Kohli. That was...

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16 min

HUMM has a headband for esports biometrics.

Wearable technologies in esports bring opportunities — and challenges

Posted byby GamesBeat
December 13, 2018
3 min

In recent years, athletes in traditional sports leagues such as Major League Baseball, the National Basketball Association, and the National Football League have started...

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3 min