Nielsen: Games account for 10% of gamers’ leisure time
[Updated 6/1/2016: Fixed it to note that games take up 10% of leisure time for gamers, not all consumers] Games of all kinds now...
Nielsen is now tracking mobile games in an effort to expand in a streaming TV world
Nielsen (you know, that group that’s always going on about TV show ratings) is entering a new entertainment market. The company revealed today that it...
Nielsen predicts the top-selling games of holiday 2015
Activision’s Call of Duty: Black Ops III is expected to be the No. 1 multiplatform game of the holiday season, according to the Nielsen...
3 things fruit ninjas can learn from Del Monte in mobile marketing
Rovio’s success with Angry Birds, the fastest growing game in history, is a great example of how app developers are applying some ‘traditional’ marketing lessons to drive more revenue.
The 10 most-anticipated games for Xbox 360, PS3, and Wii are all sequels
Consumer-information-tracking firm Nielsen researched customer anticipation for games this holiday and found that we just want more of the same.