The esports monetization opportunity is wide open — here’s how to take your shot (VB Live)
With money pouring into esports, it’s time to start looking at the existing monetization models. In this special session, our panel of experts —...
Twitch esports fans are more dedicated than other esports enthusiasts
More than 60 percent of esports fans on Twitch said that they have followed competitive gaming for more than four years, according to a...
SuperData: Players who pay for subscriptions spend 45% more on games
Market research firm SuperData reported that gamers who pay for subscriptions spend about 45 percent more for games than non-subscribers. That’s one reason why...
Maestro unveils Impact Scores to measure engagement and monetization for livestreams
Maestro has unveiled the Impact Score, a brand and agency-focused rating system designed for to measure the engagement and monetization of interactive livestreams. The...
Diversity needs to be an inside job
Disneyland was a good place to check out the diversity of the game industry. I attended the Casual Connect game conference last week at...
Nielsen: Esports fans follow an average of 5.7 games
Nielsen has been a trusted researcher of television habits for decades, and now it has begun to explore the popularity of esports. In its...
Nielsen dives into esports market research
Nielsen made its name measuring the TV and media business, making it measurable for advertising. Now it is announcing Nielsen Esports, a new business...
Esports TV ratings aren’t great … except for Candy Crush
Esports games like Dota 2 and League of Legends have massive global audiences, but most of those viewers consume content online. That has led...
Nielsen: 64% of Americans age 13-and-older are gamers
More people are devoting their free time to gaming. Nielsen, the data group you know best for TV ratings, released its 2017 report on...
Nielsen: Mobile games live and die on how fast developers can crank out new content
Mobile gamers can be insatiable. And that appetite is the key challenge for developers trying to maintain momentum for a popular app. Nielsen, the intelligence...