Nielsen: How to properly measure the impact of esports for brands and advertisers
Analysts predict esports should be a very big business in the future, and it is already amassing huge audiences. Brands and advertisers want to...
Riot Games gets Nielsen to measure League of Legends esports competitions
Riot Games has tapped Nielsen to measure League of Legends esports competition so sponsors know the impact of their advertising dollars. The deal is...
Nielsen dives into esports market research
Nielsen made its name measuring the TV and media business, making it measurable for advertising. Now it is announcing Nielsen Esports, a new business...