NFL sacks all comers as video games’ best source of ad impressions
Gaming industry TV ads generated over 1.54 billion impressions from September 16 to October 15, nearly identical to the amount in the previous 30-day...
Nifty Games raises $12 million to make mobile sports games starting with NFL Clash
Nifty Games has raised $12 million in funding to make mobile sports games starting with NFL Clash, a new game licensed by the National...
2K and NFL are making games together again — just not an NFL 2K sim
After more than 15 years, 2K Games is once again working with the National Football League. The NFL and 2K announced their partnership this...
5G will change how we watch sports in person
Engaging fans in an interactive and immersive match-day experience starts with the network. 5G is about more than just speed, it’s about what we...
Brands should follow Madden NFL’s marketing example
Regardless of the discipline, few kids dream of glory as the 53rd man on an NFL roster, a career minor leaguer, or two-way professional...
Xbox dominates gaming industry TV spend for September
The gaming industry came roaring back to life in September with an estimated TV ad spend of $39.3 million, a remarkable increase of 983%...
Verizon and NFL give 2 game devs $400,000 each to launch 5G games Super Bowl
Verizon and the NFL have named two winners in the Verizon 5G NFL Mobile Gaming Challenge. The winning teams will get $400,000 each to...
EA’s Madden NFL 20 documentary debuts today on The CW
The CW Network, Electronic Arts, and the National Football League (NFL) announced the premiere of a one-hour primetime esports special, the EA Sports Madden...
Madden NFL shows how to make player stats part of your marketing blitz
We all want to be recognized. Whether you’re a marketer or a professional athlete – whether the job is running ads or running routes...
Esports broadcasting once borrowed from traditional sports — now it’s their future
When it comes to broadcasting major games, sports leagues are striking out with fans. While regular-season matchups draw in the usual crowd — including...