Newzoo: AR has a far bigger opportunity on mobile than VR
Virtual reality is clunky. Augmented reality is less so. And so it makes sense that AR has a bigger opportunity on mobile devices than...
Games designed for streaming need to include spectator interactivity
Watching other people play games has become big business. Last year alone, we watched over 60 billion hours of gaming footage on platforms such...
Newzoo: 2.4 billion people will game in 2019, thanks to mobile
Market researcher Newzoo expects more than 2.4 billion people to play games in 2019, according to a new report. It also expects the game...
Don’t sleep on Latin America, game publishers
When mobile app developers consider the next markets, Latin America isn’t often top of mind. After all, if you look at top countries by...
From studies to esports, colleges can use video games
College students need to play more video games. Seriously. New research shows that gaming — long thought by parents and teachers to be a...
4 biggest Western esports events generated 190.1 million viewing hours
Esports viewership is on the rise, but not all of big events are benefiting equally. Market researcher Newzoo said that tournaments for the West’s...
Advance Publications acquires stake in esports and games analytics firm Newzoo
Esports and games have become a big business, and Newzoo tracks both. So it’s only fitting that the marker research firm has drawn its own investment...
Newzoo’s Peter Warman: Why big brands are diving into esports sponsorships
Peter Warman, a game industry analyst and CEO of Dutch market researcher Newzoo, started following esports closely in 2013. He started looking into the...
Newzoo: Smartphone users will top 3 billion in 2018, hit 3.8 billion by 2021
The number of smartphone users across the globe will top 3 billion in 2018, with the Asia-Pacific region accounting for more than half of...
Newzoo expects that esports will help video games outgross traditional sports
Every few years, research firm Newzoo makes predictions about the future of esports. It has done that recently for the consumer side, but now...