How NBA 2K is introducing the next generation of sports fans (and brands) to ESPN
In the absence of live sports, ESPN and other sports-focused networks are looking to fill the programming void by experimenting with a variety of...
Take-Two hits record financials, with in-game revenues up 34%
Grand Theft Auto V, Red Dead Redemption 2, and NBA 2K20 all contributed to huge sales for Take-Two Interactive. The publishing company reported record...
NPD: U.S. games spending up 1% in Q3 as live-services offset consoles
The U.S. gaming industry generated $9.18 billion in the third quarter of 2019, according to industry-tracking firm The NPD Group and its most recent...
NBA 2K20 is already the best-selling game of 2019 in the U.S.
NBA 2K20 came out on September 6 for PlayStation 4, Xbox One, Switch, and PC, but the sports game is already the U.S.’s best-selling...
20 simmed seasons of NBA 2K20: Beat L.A.? No way — 2K loves the Lakers
What’s a sports game developer supposed to do when the sport they simulate stops making sense? This is the question facing 2K Sports after...
NBA 2K20 fans ignite #fix2k20 campaign following shaky launch
One of the top trending topics on Twitter right now is the #fix2k20 hashtag. This bubbled up over the weekend following the September 6...
Bizarre NBA 2K20 trailer sells the excitement of lootboxes
A lot of people really hate lootboxes. This mechanic has players spending money to get a random assortment of digital items similar to packs...