NBA 2K partners with One Up for on-demand amateur esports
Take-Two Interactive and NBA 2K have signed a partnership with on-demand amateur esports platform One Up to increase access to tournaments with prize pools....
Gen.G starts NBA 2K League team in Shanghai as it shoots for global esports presence
Gen.G is one of the esports organizations that bridges the East and West, with a dual headquarters in Seoul and Los Angeles. And now...
NASCAR is racing into esports. Here’s how it can succeed
NASCAR is hard at work preparing the debut of its new esports league, the eNASCAR Heat Pro League (eNASCAR). eNASCAR, a partnership between NASCAR...
Esports legitimizes itself — it doesn’t need the Olympics
When table tennis was added to the Olympic Games in 1988, its proponents had spent 57 years pushing for its inclusion. But what may...
The 3 types of esports investor: sports teams, celebrities, and moguls
Over the last decade, esports have moved from being a niche gaming subculture to a phenomenon, with a global revenue that could break $1...
NASCAR, the NBA, and NCAA hoops see a future in esports
Traditional sports have their eye on esports. Leagues like the NFL, NBA, NHL, MLB, and NASCAR see esports as a path to generating younger...
NBA 2K League: Sacramento esports team launches merchandise with All Good
The Sacramento Kings’ esports team in the NBA 2K League has partnered with lifestyle brand All Good to create the team’s merchandise. Kings Guard...