Native ads generate clicks at up to 40 percent higher rate than other mobile ads
When it comes to clicking on mobile ads and spending money in mobile games, native ads come out on top. In fact, user-acquisition campaigns...
NativeX and Loot partner to pay you $1M to promote brands, games on mobile
The partnership between mobile ad platform NativeX and social promotion shop Loot could pay off.
Native ads in mobile games can work … if developers play ball
The game industry has to embrace traditional brand advertising as well if it has any chance at generating revenues proportionate to its audience.
Native advertising in games works — if you get the design right (video)
"Native advertising" is all the rage -- and with good reason, because it delivers results that advertisers like.
NativeX guarantees game developers at least 30% increase in ad revenue — or will pay $30,000 in cash
NativeX is confident enough that its game-like ads will drive revenue that it is offering a guarantee.
NativeX launches new ad tech so developers can make more money off their games
Mobile ad platform maker NativeX is announcing a new product today that will help game developers incorporate better ads in their mobile games. The...
3 things the mobile industry can learn about advertising from gaming
Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.