NASCAR brings its familiar roadways to Fortnite’s Rocket Racing
NASCAR is bringing its iconic tracks to Rocket Racing in Fortnite, together with United Kingdom metaverse studio Karta. The first track to be reimagined...
NASCAR revs up esports efforts with Gen.G Rocket League collab
NASCAR is partnering with Gen.G Mobil 1 Racing to build more bridges between gaming and motorsports. To kick off this partnership, Gen.G and NASCAR...
Why NASCAR raced into esports in 2019
In many ways, NASCAR feels like a good fit for esports. The views from the cockpit of a race car can be thrilling. It’s...
iBuypower and Toyota will train pro NASCAR drivers on simulated race tracks
iBuypower and Toyota Racing Development are creating a training center where professional NASCAR drivers can train on simulated race tracks. iBuypower will provide the...
NASCAR is racing into esports. Here’s how it can succeed
NASCAR is hard at work preparing the debut of its new esports league, the eNASCAR Heat Pro League (eNASCAR). eNASCAR, a partnership between NASCAR...
NASCAR, the NBA, and NCAA hoops see a future in esports
Traditional sports have their eye on esports. Leagues like the NFL, NBA, NHL, MLB, and NASCAR see esports as a path to generating younger...
Mario Kart 8 hitches a ride with NASCAR
Mario Kart 8 images will adorn the hood of racer Matt Kenseth's car.