Mobile Strike’s $5 million Super Bowl ad has Arnold Schwarzenegger rehashing his famous one-liners
Arnold Schwarzenegger took a break from beefing with the president to market one of the most lucrative mobile games in the world during the...
4 mobile gaming predictions for 2017 — like esports on national TV
Mobile games had a big year in 2016. Analysts projected mobile game revenues to surpass PC and console earnings for the first time. VR...
Square Enix taps Mobile Strike maker MZ to create Final Fantasy XV mobile MMO
MZ (formerly Machine Zone) has partnered with Square Enix to make a massively multiplayer online mobile game based on Final Fantasy XV. The alliance...
Gears of War 4, Titanfall 2 lead Microsoft’s TV advertising charge in September
Consoles remind your smartphone where the best experience lives. GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to bring you a...
Pokémon Go searches on Google down tenfold from July peak
Summer is over, and as young people turn their focus to homework and the sun spends less time in the sky, interest in the massive...
As Pokémon Go subsides, MZ takes the top two spots in the U.S. app stores
Pokémon Go fever has slipped a bit since its peak. The mobile game from Niantic Labs has slipped to No. 3 in the U.S....
MZ appoints ex-Salesforce exec to run its real-time cloud platform
MZ, the mobile game company formerly known as Machine Zone, recently launched a new real-time cloud platform that it built for its Game of...
CEO Gabe Leydon on why Machine Zone renamed itself and launched its real-time cloud platform
Gabe Leydon, the chief executive of Machine Zone, made some news this week as he renamed his company MZ and announced he would license...
Machine Zone launches cloud platform to process millions of real-time interactions
Machine Zone, one of the top-ranked mobile game companies, said it is launching a platform today that lets other companies license its cloud technology to...