Monetization: How GSN Games conquers the biggest challenge in free-to-play (VB Live)
It’s easy to attract users to your free-to-play game, but how do you turn casual gamers into fans who are shelling out real cash?...
Twitch’s research shows that livestreaming leads to better game sales
Livestreaming a game on the Twitch video service leads to better sales, according to research that a Twitch seinor researcher released today. That’s an...
Nearly 60% of mobile gamers watch an ad or take a survey 10 times a week
More than half of highly engaged mobile games watch video ads, complete surveys, or install apps to earn virtual in-game currency rewards, according to...
MobFox enables easy ad monetization for mobile app publishers
Matomy Media Group and its MobFox division have launched the MobFox mobile ad platform that makes monetizing apps easier for mobile app publishers. It...
Revlo raises $1.1 million to let livestreamers engage and monetize their fans
Revlo has raised a $1.1 million seed round to make it easier for livestreamers to interact with and monetize their fans. The Toronto, Canada-based company makes...
Half of all mobile games revenue reportedly comes from only 0.19% of players
Mobile games publishers have to take incredible care when acquiring new users, since the vast majority of them don't buy anything, according to a new report from mobile marketing automation and engagement firm Swrve.
Street Fighter V round 2: Yoshinori Ono, Matt Dahlgren take on monetization
Street Fighter V is just around the corner, and it’s one of Capcom’s biggest, if not most important, releases of 2016. As the company’s...
VR startup bets on bite-sized breaks from reality
When I think about the excitement around virtual reality, I sometimes imagine a large group of investors and designers leaping on a careening bandwagon...
India’s gaming market is ripe — ‘but they’re not monetizing’
Updated at 9:20 p.m. Pacific to fix number of smartphones sold in India. It is 200 million. –Ed. SAN FRANCISCO — India is a...
Localytics introduces ‘Predictions’ to counter the biggest problem for mobile publishers today: Churn
If you’re an app developer, it’s very likely your users can substitute your app with one from a competitor that essentially provides the same value...