Runescape maker Jagex opens discussion with players on how to redo microtransactions
Jagex, the maker of online-game Runescape, has opened up a touchy subject with its players: how to change microtransactions for the future. The free-to-play...
Electronic Arts, Xsolla talk 5 best practices for mobile game monetization
Monetization is a huge challenge and a moving target in today’s mobile game market — but there are also new opportunities as the global...
Breaking out of the app store: New monetization opportunities for mobile game developers
Studies show that more than 260 million mobile game players are out of reach of the app stores. But with Apple and Epic’s lawsuit...
Why play-to-earn games are the key to the marketing and monetization challenge
The current game market is in a mode of intense consolidation, with new privacy issues clamping down on user acquisition — but also exploding...
Zynga pulls out the 2022 app monetization strategy crystal ball
Scott Koenigsberg, chief product officer at Zynga, joined Rina Hahm, head of NA-West at Meta Audience Network, onstage at this year’s GamesBeat & Facebook...
The democratization of esports: How any size developer can reap the benefits (VB Live)
Presented by Xsolla Right now, esports has a 495 million-strong global audience. In this VB Live event, you’ll learn how to leverage the opportunity...
Ads are back in: Monetizing beyond subscriptions and transactions in gaming
The rapid growth of direct-to-consumer streaming platforms has proven that subscriptions are viable. Subscription options have seen a massive increase as console, platform, and...
Disruptor Beam is now Beamable, pivots from making games to helping games make money
Disruptor Beam has changed its name to Beamable and pivoted to making a technology platform that enables mobile game developers to scale, monetize, and sustain...
Planet Nine launches alternative to in-game advertising and digital currencies
Planet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app purchases, or advertising. The Portland,...
Why monetization and marketing need to work closer together
Traditionally, ad monetization and user acquisition have been run by discrete teams at most major game companies. Theoretically, this makes sense. The two teams...