Mintegral revamps product suite, adds retargeting tools
Mobile app programatic advertising platform Mintegral has announced a revamp of its product suite launching July 23. This overhaul will simplify the San Francisco-based...
GameAnalytics launches Benchmarks+ mobile intelligence platform
GameAnalytics has launched a new insights platform called Benchmarks+, which shows data on real-world, aggregated performance data for mobile gaming metrics like retention, engagement,...
Apple’s sinking in China — gaming could be its life preserver
The Apple Special Event on September 10 was a big newsmaker. We’d expect nothing less; Apple Arcade looks impressive, while the unusual triple-camera system...
China’s ad-tech firm Mobvista buys Denmark’s GameAnalytics
Mobvista, the fast-growing Asian mobile ad-tech company, is announcing today that it has acquired Denmark-based GameAnalytics, a behavioral analytics platform for game developers. The...
China’s Mobvista buys mobile user acquisition company NativeX for $25M
China’s Mobvista has agreed to acquire mobile ad monetization firm NativeX for $25 million in cash. The deal signals further consolidation in the mobile...
Why mobile marketers and publishers can’t afford to ignore China
The boom in inexpensive smartphones has unlocked a whole new generation’s worth of consumers in places that haven’t had Internet access until now -- and that means huge new opportunities for global mobile marketing on both sides of the world.