Want 543X more effective mobile ads? Here's how: Rescue gamers
The key take-away? When you give something to get something, you can get a lot.
Mobile marketing automation leader Appboy scores $15M to increase app & game engagement
The first investor in traditional web-based marketing automation trailblazer Marketo has led an over-subscribed $15 million second round of investment into mobile marketing automation solution...
Social-casino games on mobile are making up for the shrinking Facebook market
Spending was up 8 percent thanks to more players entering the segment on smartphones and tablets.
$100K revenue via 1 in-app message? Mobile app marketing automation is taking off
How does your mobile app pull in $100,000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.
Getting more users, monetizing your apps: Presenting the Los Angeles mobile developer roadshow
Join VentureBeat in Los Angeles for an invitation-only, half-day event where you can learn about mobile app monetization and user acquisition from some of the top experts in the field.
There are now at least 25 billion-dollar mobile internet companies
Some are virtually household names, like Uber and Dropbox, Snapchat and WhatsApp. Others you may never have heard of, like GungHo and Airwatch and...
Do you really know who's using your app? You should!
If you're an app developer with few users, or conversely, have plenty of users but not enough revenue, or your users go dormant, you might be missing the right kind of data.
Mobile advertisers: CPI campaigns represent a tradeoff between risk and volume
Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers.
Mobile Internet investment explosion: $47B in M&A plus $14B in investments
Over the last 12 months we’ve seen an unprecedented explosion of financial deals in the mobile space. That includes a staggering $47 billion in mergers and...
Japanese newsreader SmartNews snatches up $36M to go global
A new round of funding is helping to push this app outside the borders of Japan.