Mobile Archives - Page 11 of 17

Mobile marketing automation leader Appboy scores $15M to increase app & game engagement

Posted byby GamesBeat
October 2, 2014
3 min

The first investor in traditional web-based marketing automation trailblazer Marketo has led an over-subscribed $15 million second round of investment into mobile marketing automation solution...

Continue Reading
3 min

Social-casino games on mobile are making up for the shrinking Facebook market

Posted byby Jeff Grubb
September 23, 2014
2 min

Spending was up 8 percent thanks to more players entering the segment on smartphones and tablets.

Continue Reading
2 min

Smartphone with cloud of application icons

$100K revenue via 1 in-app message? Mobile app marketing automation is taking off

Posted byby GamesBeat
September 22, 2014
3 min

How does your mobile app pull in $100,000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.

Continue Reading
3 min

Getting more users, monetizing your apps: Presenting the Los Angeles mobile developer roadshow

Posted byby GamesBeat
September 16, 2014
2 min

Join VentureBeat in Los Angeles for an invitation-only, half-day event where you can learn about mobile app monetization and user acquisition from some of the top experts in the field.

Continue Reading
2 min

There are now at least 25 billion-dollar mobile internet companies

Posted byby GamesBeat
September 3, 2014
3 min

Some are virtually household names, like Uber and Dropbox, Snapchat and WhatsApp. Others you may never have heard of, like GungHo and Airwatch and...

Continue Reading
3 min

Do you really know who's using your app? You should!

Posted byby GamesBeat
August 26, 2014
3 min

If you're an app developer with few users, or conversely, have plenty of users but not enough revenue, or your users go dormant, you might be missing the right kind of data.

Continue Reading
3 min

Mobile advertisers: CPI campaigns represent a tradeoff between risk and volume

Posted byby GamesBeat
August 11, 2014
4 min

Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers.

Continue Reading
4 min

Mobile Internet investment explosion: $47B in M&A plus $14B in investments

Posted byby GamesBeat
August 11, 2014
2 min

Over the last 12 months we’ve seen an unprecedented explosion of financial deals in the mobile space. That includes a staggering $47 billion in mergers and...

Continue Reading
2 min

Japanese newsreader SmartNews snatches up $36M to go global

Posted byby GamesBeat
August 8, 2014
1 min

A new round of funding is helping to push this app outside the borders of Japan.

Continue Reading
1 min

Tapstream: New SMS-based mobile user acquisition tool has 'order of magnitude' higher returns

Posted byby GamesBeat
July 29, 2014
2 min

Would you send a text to a friend about a hot new app you discovered? Tapstream says you just might, and that its brand-new...

Continue Reading
2 min