90% of your mobile users suck (here’s how to fix that)
The solution is two-pronged: an engagement marketing strategy and a systematic retention plan that starts the moment a user installs your app.
AppsFlyer hits 1.8B a year mobile app install run rate, launches agency product
Mobile user-acquisition company AppsFlyer, which is now at a $500 million annual ad-spend run-rate and tracking to deliver almost 2 billion app installs annually, announced...
Half-price mobile users: SessionM launches self-serve mobile user acquisition market
Now you can buy users like you buy potatoes — and on sale, to boot. The mobile user-acquisition wars just took a new turn: SessionM...