GamesBeat Summit: Google on how game developers can build for long-term success on mobile
There are 3 billion monthly active Android devices across the world, a vast global audience more eager for gaming content than ever before. “You...
N3twork brings aboard a CRO to figure out user acquisition for mobile games
If you were going into the mobile game business today, how would you attack the challenge of getting users for a mobile game in...
User acquisition costs go up, up, and away in August
User acquisition costs are on the rise again — as we recently predicted — this time cracking a significant milestone in the month of...
Mobilepocalypse: Why mobile-user acquisition costs could double in the next 12 months
Worlds are colliding. On the one side, mobile-first publishers in the casual games, social, and entertainment spaces continue to compete for engaged, profitable users....
Uh oh: Mobile user acquisition fraud almost doubled in 2015
Last year about a third of mobile developers and publishers said they were cheated when acquiring new app users. This year, that number has jumped to almost two thirds.
Mobile developers: We’re coming for you (in Seattle, Vancouver, Toronto, and Montréal)
The industry now has more than 30 billion-dollar mobile-first or mobile-only companies. It’s the fastest-paced, most competitive, and quickest-growing section in history. The rewards are...
Lowering the cost of paid installs: The essential connection between paid and organic campaigns (webinar)
News alert: paid install campaigns and organic installs are not separate and distinct. And if you’re treating them this way, you’re likely failing to maximize both.
What exactly is the value of a download?
Unless your app is paid-to-download, a plethora of installs means nothing without those users completing your desired action.
Pushing for holiday downloads? How to win the mobile user acquisition battle
Preparing your campaigns in advance, establishing good relationships with ad networks and setting up marketing initiatives correctly will help you more through this holiday season with less stress and more strong wins.
7 smart ways to use mobile app analytics
Going with your gut feeling may work occasionally, but if you're making decisions based on cold, hard data, you're going to be more successful.