AppLovin acquires Machine Zone, doubles down on mobile games
AppLovin will acquire Machine Zone, the maker of Game of War: Fire Age and Mobile Strike, as it doubles down on mobile games. The...
Sensor Tower: Mobile Strike grosses over $1.3 billion for MZ
We know all about how big Game of War has been for MZ, but it turns out that Mobile Strike has also done well,...
Game of War developer MZ layoffs strike marketing team
On Friday, June 22, Game of War: Fire Age developer Machine Zone laid off a significant portion of its marketing and user-acquisition team, according...
Nintendo dominated Super Bowl gaming buzz
This report is a bit of a “Switch” since Nintendo is the only console brand to make our top five chart this time around....
Why don’t more game publishers have Super Bowl ads? GamesBeat Decides
During Sunday’s Super Bowl, we saw $5 million commercials from Nintendo and free-to-play publishers responsible for games like World of Tanks, Evony, and Mobile Strike, but we didn’t get any for Halo Wars 2, Horizon: Zero Dawn, or Mass Effect: Andromeda.
2010’s World of Tanks gets a Super Bowl ad while upcoming Sony, EA, and Microsoft blockbusters don’t
The Super Bowl is one of those rare events that still attracts a live television audience of tens of millions of people, and that...
Mobile Strike’s $5 million Super Bowl ad has Arnold Schwarzenegger rehashing his famous one-liners
Arnold Schwarzenegger took a break from beefing with the president to market one of the most lucrative mobile games in the world during the...
Why Nintendo’s Super Mario Run may not have the same instant success as Pokémon Go
Casual mobile games, including the popular Pokémon Go from Niantic, Inc., enjoy the highest benefits from word-of-mouth virality, according to Peanut Labs’ new survey...
Square Enix taps Mobile Strike maker MZ to create Final Fantasy XV mobile MMO
MZ (formerly Machine Zone) has partnered with Square Enix to make a massively multiplayer online mobile game based on Final Fantasy XV. The alliance...
Ubisoft’s The Division spent more on ads than any other game in March
Game brands continued ramping down in March, with the industry spending an estimated $35.7 million on 20,541 airings of 92 commercial spots. It’s down...