mobile monetization Archives

Posted inin Business

Marvel Puzzle Quest’s road to the mythical $1 ARPDAU, Part 8: Card store overhaul redux

Posted byby Jason Wilson
May 15, 2014
4 min

As Demiurge wraps up its series on making Marvel Puzzle Quest a success, it shares it most important lesson: Your No. 1 risk is fun.

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4 min

Posted inin Business

Marvel Puzzle Quest’s road to the mythical $1 ARPDAU, Part 7: Event Analytics

Posted byby Jason Wilson
April 29, 2014
5 min

This week, CEO Albert Reed explains the metrics his team's using and goes through a couple of examples of how they're applying them.

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5 min

Posted inin Business

Marvel Puzzle Quest’s road to the mythical $1 ARPDAU, Part 6: Alliances

Posted byby Jason Wilson
April 24, 2014
5 min

Since launching Marvel Puzzle Quest in October, the team at Demiurge remained focused on iterating on our existing feature sets. We took this approach...

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5 min

Posted inin Business

Marvel Puzzle Quest’s road to the mythical $1 ARPDAU, Part 5: Adventures in consumables

Posted byby Jason Wilson
April 22, 2014
5 min

In the previous parts, we touched mainly on things that had worked well from an ARPU perspective for Marvel Puzzle Quest. That’s a bit...

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5 min

Posted inin Development

300M downloads and $600M in revenue say Google is the ‘loser’s choice’ in mobile games monetization

Posted byby GamesBeat
April 14, 2014
2 min

Smart game developers are choosing startup ad companies like Vungle and AdColony when monetizing their mobile games. They are most certainly not picking Google.

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2 min

Posted inin Business

MediaBrix says in-game mobile-reward ads get over 90 percent engagement rates

Posted byby GamesBeat
March 27, 2014
3 min

MediaBrix released its third semi-annual report on social and mobile gaming today, saying that its in-game reward ads are generating huge returns for free-to-play...