App Marketing: the crucial line item too many app developers miss
More often than not, developers are rushing to launch without a marketing plan in place and the budget to fund it.
Want to solve for cross-device? Solve multitouch first (and other musings)
TUNE CEO Peter Hamilton talks to VB about multi-touch, identifying high-value customers, re-engagement, and brands versus app developers in the mobile space.
Mobile developers: We’re coming for you (in Seattle, Vancouver, Toronto, and Montréal)
The industry now has more than 30 billion-dollar mobile-first or mobile-only companies. It’s the fastest-paced, most competitive, and quickest-growing section in history. The rewards are...
Tapjoy unveils ‘complete marketing automation and monetization platform’ for freemium mobile apps
The aim is to help mobile developers get the most out of each user.
Fuse Powered launches ‘player-centric’ mobile monetization engine
Fuse Powered evaluates where a player is in a game and makes an monetization offer based on that.
Google Play’s download dominance over Apple grew in 2014
In 2014, Google Play had 60-percent more downloads worldwide than the iOS App Store, according to data-tracking App Annie’s latest report. Android more than doubled its lead over Apple’s mobile operating system.
Google Play downloads are 60% higher than on iOS App Store, but Apple still rules on revenue
Growth in emerging markets has helped Google Play grow, especially in Indonesia.
How mobile developer Wooga creates massive hits from the misses
Jens Begemann of Wooga explains how his team kills projects to create hits.
Getting more users, monetizing your apps: Presenting the Los Angeles mobile developer roadshow
Join VentureBeat in Los Angeles for an invitation-only, half-day event where you can learn about mobile app monetization and user acquisition from some of the top experts in the field.
Supersonic scores $15M, begins Asia Pacific expansion
In the busy mobile monetization space, advertising platform developer Supersonic (based in Tel Aviv and San Francisco) has closed a $15 million in its...