Pokémon Go should consider Apple’s subscription program
Nearly a month since its release, and Pokémon Go is still going strong. We now know how to expand our Pokédex with rare Pokémon,...
Monetization: How GSN Games conquers the biggest challenge in free-to-play (VB Live)
It’s easy to attract users to your free-to-play game, but how do you turn casual gamers into fans who are shelling out real cash?...
The ultimate mobile game metric — and why this publishing powerhouse says you’re doing it all wrong (VB Live)
When it’s done right, ROI is your most powerful marketing metric. Find out how Miniclip monitors, measures, and maximizes their ROI by leveraging these strategies—and...
How to make your mobile gaming marketing campaign burst a success
With 8.5 million daily downloads attributed to the top 200 free U.S. App Store apps, and Google Play seeing twice that many downloads, it’s...
7 tips to make more money from your games
With the costs of user acquisition hitting an all-time high, game publishers find themselves struggling with how to profit, and profit big, from their...
China’s Mobvista buys mobile user acquisition company NativeX for $25M
China’s Mobvista has agreed to acquire mobile ad monetization firm NativeX for $25 million in cash. The deal signals further consolidation in the mobile...
5 steps to maximize mobile monetization in Q4
This sponsored post is produced by AdColony. Mobile video advertising is continuing to grow in favor among Fortune 500 brands, and Q4 will be...
Supersonic launches super-simple rewarded video ad placement tech, gets 25% first-day adoption
If you’re a mobile game publisher, rewarded video is an extremely important revenue stream. It’s also challenging to integrate into your game mechanics. To...
6 steps for exceptional mobile user acquisition
The reality is if you build it, they are not guaranteed to come. Getting people to use your app (not just install it) ultimately determines whether you have a success or just another dud.
Winning tips for monetizing users & optimizing experience in your game
It starts with design and feedback from your players.