How 2022’s most influential games will change gaming in 2023
While we all have our favorite games we’ve played in 2022, let’s do something a bit different. 2022 was a year of change in...
Data.ai: Mobile gaming starts to wane after pandemic spike
Data.ai (the analytics group formerly known as App Annie) released a new report this week about mobile gaming’s successes in 2022. According to the...
Ironsource will buy mobile ad and app monetization firm Tapjoy for $400M
IronSource said it plans to acquire mobile advertising and app monetization company Tapjoy for $400 million. The deal is part of an ongoing consolidation...
How mobile app developers can thrive in Apple’s new world
Much like Google’s ongoing plans regarding the demise of the cookie, Apple has thrown a similar wrench into the world of app monetization. With...
Zynga agrees to buy mobile ad and monetization firm Chartboost for $250 million
Mobile game publisher Zynga has agreed to acquire mobile ad and monetization firm Chartboost for $250 million in cash. It’s an interesting deal because...
5 features that drive revenue for mobile games in both the U.S. and China
Many features of top-grossing mobile games help them retain and monetize players, but which are most effective and have the most significant impact? To...
iOS 14: What developers need to know
The only constant in the game industry is change. And as changes go, the upcoming updates planned for the UA and advertising ecosystem in...
2018’s mobile gaming trends: Crypto, media empires, and esports
Mobile gaming is underappreciated as one of the most dynamic consumer-facing markets. It requires constant adaptation to the latest way consumers desire their media...
How Super Mario Run screws up mobile monetization
I’m not sure that Nintendo’s much heralded free-to-start (F2S) monetization model was worth the wait. It was a year-and-a-half ago that it was first...
Pokémon Go 201: What business can learn from its success
Our first article for businesses eager to celebrate the initial Pokémon Go craze discussed in-game attractions such as PokéStops, gyms, and incense. Now, a...