AppsFlyer raises $210 million to measure mobile marketing’s impact
AppsFlyer has raised $210 million in funding to accurately measure mobile ad spending and become a “democratizer” of mobile marketing. Mobile ad spending was...
Adjust raises $227 million for mobile measurement and fraud prevention
Adjust, a leader in mobile measurement and fraud prevention, announced it has raised $227 million in a new round of funding. The round was...
Adjust says mobile ad fraud rates doubled in the past year
Mobile ad fraud rates nearly doubled in 2018 compared to a year earlier, according to a new report from mobile measurement company Adjust. Ecommerce...
Kochava’s Xchng will bring blockchain to mobile ad measurement
Kochava built its mobile ad measurement business to bring transparency to a growing industry. Mobile advertising is kind of murky, riddled with problems like...