Developers are dissatisfied with app marketing and advertising
More than 71 percent of developers believe ad networks exaggerate their benefits.
How game publishers like Kabam and Zynga use mobile ads to get on app store leaderboards
Getting to the top of the app store charts is critical for maximizing monetization. But how do top publishers like Kabam, Zynga, and Supercell get there ... and stay there?
How $96,000 can buy you a top 10 ranking in the U.S. app store
Can you buy your way to the top of the app store? In a word, yes.
3 things fruit ninjas can learn from Del Monte in mobile marketing
Rovio’s success with Angry Birds, the fastest growing game in history, is a great example of how app developers are applying some ‘traditional’ marketing lessons to drive more revenue.
PlayHaven launches “Zynga in a box” mobile-game monetization platform
PlayHaven, a real-time mobile marketing startup that has enabled a four-fold increase in in-app purchases for its game developer customers, is adding new monetization...