Upsight sells its PlayHaven ad network to digital marketer Science Inc.
For Upsight, which recently combined two companies in a vertical move, the sale of the ad network represents a shift toward being more horizontal.
Big brands want 'nothing to do with' incentivized ads on mobile games
Well games trying to acquire players love incentivized ads, Doritos and Old Spice don't want it to look like they're paying people to watch their promotions.
$100K revenue via 1 in-app message? Mobile app marketing automation is taking off
How does your mobile app pull in $100,000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.
Tapjoy: If your in-game ad is intrusive, you're doing it wrong
Tapjoy finds that players, publishers, and marketers can all win by serving up ads at certain times.
Berlin’s Adjust app analytics firm raises $7.6M as it expands overseas
Adjust is expanding overseas and wants to bring transparency to mobile marketing.
Mobile advertisers: CPI campaigns represent a tradeoff between risk and volume
Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers.
Voxel boosts mobile app install rates 50-200% by automating instant app-trial ads
Mobile app developers have yet another tool in their user acquisition arsenal today: Voxel has released a significant update to its existing “try before you buy”...
Intergi's Playwire video-ad network quietly grows past 1.2 billion ad views
Three years ago, web-ad network Intergi launched its Playwire online video-ad platform. And now the platform has hit its stride, with more than 1.2...
Grow Mobile grows 300% in six months as its app marketing platform takes off
Grow Mobile helps developers deal with scores of mobile ad networks. Now it has a new CFO and biz dev chief.
A great app or game is required, but not sufficient, for success in mobile marketing
Here's five important lessons on how to acquire users with effective mobile marketing.