Mobile app analytics: What winning mobile developers use (webinar)
What KPIs matter, what KPIs don't ... and how can you tell the difference? That's just one of the question we'll be answering in a free webinar next week.
LTV, not just CPI: Why mobile marketers need to move beyond cost per install
LTV > CPI. But what does that mean? And ... why?
10 facts and 1 manifesto to keep mobile app developers motivated in 2015
It’s a great time to be a mobile app developer. Here's the data to prove it.
Mobile marketing automation: 1.5% penetration now, could triple in 2015
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
Adaptiv.io and Apsalar partner to gather intelligence for mobile marketers
The deal is similar to other partnerships and mergers in mobile marketing tech.
Mobile app developers: Here's an API for user acquisition
CEO David Dundas calls it the “Stripe for mobile advertising.” That might be a little over the top, but the point is made: Decisive is...
Why Twitter launched Fabric, in 5 devastating charts
Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a “modular mobile...
Google Play downloads are 60% higher than on iOS App Store, but Apple still rules on revenue
Growth in emerging markets has helped Google Play grow, especially in Indonesia.
Everyplay mobile gamer survey shows 1% of users account for 29% of spending
The more time a player is engaged with a game, the more they'll pay.
Mobile marketing automation leader Appboy scores $15M to increase app & game engagement
The first investor in traditional web-based marketing automation trailblazer Marketo has led an over-subscribed $15 million second round of investment into mobile marketing automation solution...