A user’s perspective on in-game ads: What developers need to know
You don’t have to look far to see the reach of mobile games and how they color our world. Just take one look outside,...
Monetization: How GSN Games conquers the biggest challenge in free-to-play (VB Live)
It’s easy to attract users to your free-to-play game, but how do you turn casual gamers into fans who are shelling out real cash?...
3 ways Pokémon Go can make players happy with push notifications
Pokémon Go launched in the U.S. on July 17, and it has already become a cultural phenomenon. Developed by Niantic, it’s now the most-downloaded...
Analysis of 10 billion mobile video ads shows what gets your app installed
Financial dudes like strong musical endings. Arcade games players, not so much. Those are a few of the findings of AdColony’s new study on...
Tenjin raises $2.5 million to figure out the ROI for mobile marketing campaigns
Mobile marketing tech startup Tenjin has raised $2.5 million from China’s NetEase Capital. The San Francisco company combines analytics, attribution, and ad network data aggregation...
AppsFlyer expands analytics biz into $1.4B Latin American mobile gaming market
Latin America is one of the growing sectors of the gaming industry, and it will hit $4.1 billion this year (as market research firm...
Cost of acquiring mobile users was down in March as people download fewer apps
After rising in February, the cost to acquire a loyal mobile user has gone down. According to marketing technology company Fiksu, that number fell to...
How to make your mobile gaming marketing campaign burst a success
With 8.5 million daily downloads attributed to the top 200 free U.S. App Store apps, and Google Play seeing twice that many downloads, it’s...
Maybe you won’t hate in-app ads so much if you could play them
A lot of people hate ads, but making them interactive could turn them into something more palatable. Mobile programmatic DSP (demand-side platform) CrossInstall today...
Hot mobile topics for 2016: esports, personalization, and Internet of Things
The last decade has seen incredible progress for mobile. Smartphones have moved from a communication utility and entertainment distraction to playing an expanded role...