Sony’s fall ad blitz means PlayStation gets most TV impressions
PlayStation left all other gaming brands far behind when it came to recent TV ad impressions, with Nintendo in second place. Once again sports,...
Mobile marketing analytics firm AppsFlyer surpasses $100 million in annual recurring revenue
Mobile attribution and marketing analytics firm AppsFlyer said it surpassed $100 million in annual recurring revenue in the third quarter of 2018, with growth...
WeQ brings data science to mobile marketing with $50 million war chest
WeQ is debuting today as a mobile marketing startup focused on user acquisition and engagement services on a global scale. The company has more...
How do developers hook U.S. mobile gamers? Achievements and progress tracking
When designing or localizing your mobile game for international release, it is critical to examine whether or not it’s a good fit for what...
Mobile game advertising trends start in the app
With 2018 getting underway, it’s an ideal time to reflect on a handful of emerging trends in mobile app monetization that have real potential...
PlayStation remains in the lead for TV ad spending despite skipping the Super Bowl
GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you a monthly report on how gaming brands are spending. The results below are for the top five spending gaming industry brands in February 2017.
Engaging ad experiences on mobile are the new gold standard for marketers
Television has been long held as the gold standard in the world of advertising, and marketers are comfortable using their tried and true gross...
Mobile gaming rules TV in the dog days of summer
Apparently, viewers are hyped on vikings, race cars, and mobile militaries. With no console games charting, mobile brands dominate the leaderboard, featuring familiar names...
Partnership is the key to propelling an indie game dev to global success
It often takes a partnership to make a good thing great. For our company, a creator of mobile games, collaborating with a savvy marketing...
The 4 trends and technologies that will shape mobile game marketing
Mobile game marketing is a competitive and rapidly evolving space, and it’s becoming more nuanced in its execution with each passing year. Recently, Facebook...