Aarki launches Encore as privacy-first mobile growth platform
Aarki has launched Encore, a next-generation machine learning platform built to deliver full-funnel growth for mobile marketers in a privacy-first landscape. Designed for smarter...
Avow Intelligence simplifies media buying for mobile OEM marketers
Avow, a global app-growth company, has unveiled its Avow Intelligence, a platform that simplifies buying media for mobile original equipment manufacturers. The platform aims...
Kochava acquires Machine Advertising to improve post-IDFA app marketing
Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Machine Advertising. London-based Machine Advertising has developed app marketing technology that...
The app marketing strategies that drive revenue and retention
Presented by Adikteev Retargeting is a critical component of any mobile marketing strategy in 2022, especially in an extremely crowded marketplace where everyone is...
Marketing mobile games is dead. ‘Probabilistically’
By any measure of value, audience size, or growth, mobile is the dominant form of gaming media. Already immensely popular due to its accessibility...
How to keep playable ads from wrecking the player experience
In many ways, mobile games have led the way for innovation in advertising. Gamers are quite conscious of advertising, how it can actually benefit...
4 tactics mobile app makers can steal from game companies
Don’t be jealous of that successful gaming app swimming in installs. Your apps about news, retail, food delivery, transportation, and more can join them....
Vungle acquires mobile ad creative firm TreSensa Technologies
Performance marketing firm Vungle has acquired mobile ad creative firm TreSensa Technologies mobile marketing consolidation continues. The price wasn’t disclosed for San Francisco-based Vungle‘s...
The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes
Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to...
iOS 14: What developers need to know
The only constant in the game industry is change. And as changes go, the upcoming updates planned for the UA and advertising ecosystem in...