How Hearthstone’s designers crafted Duels and Madness at the Darkmoon Faire
Thursday was a big day for Hearthstone. Blizzard Entertainment’s digital card game behemoth announced a new expansion — Madness at the Darkmoon Faire —...
Facebook unveils free-to-play cloud gaming service
Facebook has unveiled a free-to-play cloud gaming service for sharing and playing games. The service is part of Facebook Gaming and is now in...
Language learning game Drops hits 25 million users
Drops made a game out of language learning, and it’s paying off. The company said it has hit 25 million users and reached a...
The DeanBeat: Our next game event focuses on growth and the metaverse
The game industry is so full of surprises, like Congresswoman Alexandria Ocasio-Cortez drawing more than 4.5 million views for her hilarious get-out-the-vote Twitch livestream...
InnoGames embeds MAC Cosmetics in Elvenar online game characters
Most brand partnerships with game companies don’t involve much imagination, like the memorable and much-hated Monster Energy drinks in Death Stranding. But Germany’s InnoGames...
Microsoft shifts PlayFab game services pricing to pay-as-you-go
Microsoft’s PlayFab division is introducing a pay-as-you-go plan for its game developer services with no minimum monthly fees. The announcement follows last week’s 90%...
Mobile game publisher Playtika files to go public in window for game IPOs
Mobile game publisher Playtika announced today it has filed for an initial public offering (IPO). The Israel-based company filed its confidential S-1 registration statement...
ESA Foundation leader explains why diversity in games matters more than ever
Anastasia Staten isn’t able to auction off cool vacations to game industry executives at an in-person charity dinner this year due to the pandemic....
The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes
Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to...
What mobile game developers need to know about global expansion
Presented by Facebook Audience Network Publishers are capitalizing on the rise in mobile gaming by expanding their reach into new, lucrative markets. But finding...