Over the last 12 months, native ads have done a fantastic job of blending in with the content they’re served in, which has proven to be much more engaging when compared to traditional banner ads.
MediaBrix released its third semi-annual report on social and mobile gaming today, saying that its in-game reward ads are generating huge returns for free-to-play...
The Game Developers Conference ends today after a full week of lectures, demos, parties, and drunken strolls down the streets of San Francisco. I have attended many GDC events over the years, and I spent a lot of time at this one. I was surprised that so little of the event was about console games.