Crossing over from an existing market to an emerging one is what our GameBeat 2012 conference is all about. We're seeing this trend play out in every segment of games.
Today, all eyes will be on Mark Pincus, chief executive of Zynga, to see whether he can keep his developers churning out games that can continue to capture the hearts of hundreds of millions of social gamers.
Tarrnie Williams, president of Roadhouse Interactive, speaks with GamesBeat about newly acquired development company, The Embassy Interactive, and how it will help them bring more free-to-play games to Facebook and mobile platforms.